What ideas will be the basis of your website? How will you make the decision on how to communicate with customers? How will you be in the right place at the right time to target the right customer? If any of these questions is important to you, strategy is what you need!
A definition of the objectives is the core of an efficient and sustainable content or communications strategy. In line with the set targets, we will select and offer the most suitable methods for obtaining information on which the strategy will be based.
We will carry out the SWOT and competitor analysis. We will develop buyer personas. We will analyze the statistics of your website or other communication channels. We will interview customers or survey-interested parties. We will analyze this information to come up with effective solutions.
Based on the information acquired and collected, we will develop a web content or communications strategy, showing where, why and what type of web content you should create, how to interconnect the sections, communications channels etc. and the progress of the defined targets.